Consumer demand but also innovative product development came together to form the latest color creation from BASF Colors & Effects: Cloisonné Vibrant Raspberry (pending INCI: Mica (and) Titanium Dioxide (and) Iron Oxides (and) Silica).
!['It originated from innovations in pigment technology from our R&D lab,' says Genevieve Lee, associate marketing manager for the company's effect pigments, cosmetics, colors and effects. She adds, 'We [also] heard what our customers were saying, and our scientists knew customers were looking for this carmine-free, rich chromatic effect pigment effect in the red color space.'](https://img.cosmeticsandtoiletries.com/files/base/allured/all/image/2020/04/gci.GenevieveLee_250x300.png?auto=format%2Ccompress&dpr=2&fit=max&q=70&w=700)
"It originated from innovations in pigment technology from our R&D lab," says Genevieve Lee, associate marketing manager for the company's effect pigments, cosmetics, colors and effects. She adds, "We [also] heard what our customers were saying, and our scientists knew customers were looking for this carmine-free, rich chromatic effect pigment effect in the red color space."The result? A bold, magenta, metallic-like pigment based on sustainably sourced natural mica.
In this exclusive product podcast, sponsored by BASF Colors & Effects, Lee describes the development and unique benefits of this pigment, along with how it fits many of today's market mandates.
Listen now—it's free:
