Blake Lively's Blake Brown Hair Care is Strictly Anti-conditioner

Blake Lively's staple long, golden blonde locks and beachy waves have been a fan-favorite since her days in "Gossip Girl" and earned her a number seven spot on the list of top 10 celebrities providing clients with the most hair inspo in 2024 in Cosmetify's Hair Care Report. Now, clients can get her routine with the launch of her new hair care brand called Blake Brown.

The brand was created and inspired by Lively's personal regimen of shampoos, masks and styling products for healthy, nourished and strong hair. Created in partnership with Give Back Beauty, Blake Brown is an innovative, every wash approach to taking care of hair.

Conditioners are notably not part of the program. In fact, the actress recently told Vogue, “I don't know anyone who uses conditioner in my industry.”

"Blake Brown has been more than a 7-year labor of love," says Lively, founder of Blake Brown. "I was determined to bottle up a premium, salon-quality haircare line that's cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there. Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn't be more proud." Blake Brown was inspired by actress and founder Blake Lively's personal regimen of shampoos, masks and styling products for healthy, nourished and strong hairImage Courtesy of Guy Aroch

With eight haircare products available at launch, Blake Brown takes a unique approach to the category.

The product philosophy is built on a system that alternates between strengthening and nourishing formulas to deliver what healthy hair needs most–the right balance of strength and moisture.

While there are eight products inclusive of shampoos, masks, a styler and mousse, the brand quite notably does not offer a traditional conditioner in the lineup, but rather, sells its Nourishing and Strengthening masks that can easily be incorporated into any shower.

"It's been a privilege for me and my team to work with Blake Lively to bring her vision of Blake Brown to life–together we've created something distinctive and incredible," says Give Back Beauty founder Corrado Brondi. "I'm excited about the creation of a joint venture with Blake Lively, that combines the best of Give Back Beauty's expertise in the beauty industry with Blake's unwavering dedication and insightful approach. Blake's drive, purpose and instincts in developing this brand were unmatched – From the meticulously crafted formulations to their exquisite fragrances, Blake had her hands, or should we say hair, in everything and a clear directive about how she wanted the brand to look, feel and smell. We have worked to ensure every aspect of Blake Brown reflects Blake's personal touch and commitment to excellence."

The fragrance profile of the products was of utmost importance to Lively. The scents are each inspired by each of her personal favorites to complete a multi sensorial journey into the brand. Developed by best-in-class master perfumers, all products and their fragrances can be layered or used separately to help hair leave a lasting impression.

All Blake Brown products are formulated with clean ingredients to nourish, strengthen and style the hair, are vegan and cruelty-free, utilize recycled materials and create as little waste as possible.

Blake Brown will be available at retail exclusively at Target and Target.com, starting August 4, 2024.