[video] Puttin' on the Glitz with Treated Sericite

Jun 5th, 2019

Rich Joyce, Brenntag North America

Brenntag North America

BrenntagSericiteDemo850

A new surface-treated, bright white sericite was introduced by Brenntag North America during the NYSCC Suppliers' Day. Here, Rich Joyce, director of sales for the company, demonstrates its smooth application and adhesion, and application in a color cosmetic.

Watch the video to learn more:

Eckart Syn Crystal Garnet 1 (1)

Eckart Debuts Syncrystal Garnet High-Chroma Red, Bluish Undertone Pigment

"Our new addition fills the gap with more blue and less yellow, for a scarlet-red effect," the company reports.

Ayuredi®, a holistic approach to longevity

Ayuredi®, a holistic approach to longevity

Ayuredi® from Expanscience: A holistic solution for longevity by reducing wrinkles and sagging skin, while promoting a smoother complexion. Derived from Ayurvedic medicine, rich in polyphenols, and 100% natural, it acts as a true well-aging active.

The discounted Early Bird rate of $325 ends in July. Submit now for the lower rate and update/amend entries through the Aug. 1 final deadline. www.AlleAwards.com

2025 C&T Allēs Early Bird Rate Ends July 1 — Submit Now, Save $200 and Amend Entry Through Aug. 1

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The Cosmetics & Toiletries (C&T) Allē Awards bring behind-the-scenes beauty innovation into the spotlight. Learn more at AlleAwards.com.

What Beauty Innovations Qualify for the 2025 C&T Allēs? What Are the Requirements?

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Goop's Featherlash Lifting Serum Mascara features Croda Beauty's/Sederma's Widelash biotin tripeptide with provitamin B5.

Goop's Featherlash Mascara x Treatment Serum Enters a Dynamic Lash Category

The mascara includes a tri-cut brush with a tapered end for building volume and creating separation while ensuring every lash is reached.

Searches on 'd'Alba Skin Care' rose 950% in the past week, per Google Trends. The main ingredient touted across the line is white truffle extract sourced in Piedmont, Italy. *depiction only; not actual product

12 Trends in Beauty: White Truffle K-Beauty, Ginseng Toner, #DroopyEyesMakeup and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: white truffle K-beauty, waterless skin care, pride makeup, ginseng toner, anti-frizz hair care, droopy eyes and more.

Kiss Lips Shiny Gloss Color Adobe Stock 502713027

Formula Focus: Mrs. Kiss Natural Tinted Lip Oil

Mrs. Kiss is an example of how a tinted lip oil can be formulated following the “all natural” trend. It features phytosqualan and plum oil, both upcycled from the food industry.

The brush sets are available at DanessaMyricksBeauty.com, Sephora.com and Sephora Stores.

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My Yummy Brush Collection features five new brush sets.

Color Cosmetics Makeup Adobe Stock 215717433

Health Canada Updates Hotlist Ingredients: Colorants, Benzophenone, Talc and More

Concerns including adverse developmental and maternal effects were cited for the four ingredients added. Five amendments also were made, updating the hotlist for the first time since 2022. This follows a recent recall over henna cones containing phenol.

The fragrance-free formula is made with good-for-you plant-based ingredients like apricot oil and raspberry seed oil.

Tower 28 x Ouai Launch Limited-edition Lip Gloss in St. Barts Scent

With the shine of a gloss and the smooth comfort of a balm, it smells like dragonfruit, orange blossom, tuberose and baltic amber.

Cherish Brooke Hill is a distinguished international makeup artist based in Los Angeles renowned for her sophisticated utilization of color and consistently achieving flawlessly radiant skin.

Haus Labs by Lady Gaga Names Cherish Brooke Hill Global Color and Complexion Ambassador

She will be working closely with the Haus Labs product development, creative, education and marketing teams. Haus Labs' socials will offer exclusive insights into her techniques and POV for achieving both red-carpet and “everyday artistry."