Consumers love (and demand) tangible effects from their cosmetics and personal care products. Cleansing, covering and repairing are among the basics; but over-achieving marketers strive to differentiate themselves by adding a special effects flair to grab consumer interest.
Consumers love (and demand) tangible effects from their cosmetics and personal care products. Cleansing, covering and repairing are among the basics; but over-achieving marketers strive to differentiate themselves by adding a special effects flair to grab consumer interest.
Take, for example, the recent roll-out of iridiscent gels, holographic pigments, feel-good/wellness skin care and warming materials. These experiences connect consumers with products, garnering an emotional response and in many ways encouraging repeat purchases.
In relation, AmorePacific inventors recently applied for a patent on an invention that performs an interesting color trick. Whether it's used for entertainment or practical purposes, this concept aligns with the global move to engage consumers in experiental marketing.
Capsule-containing pigments in cosmetics
WIPO Patent Application WO/2018/062932
Publication date: April 5, 2018
Assignee: AmorePacific Corp.
Disclosed in this patent application is a cosmetic that, within its inner layers, incorporates capsules containing pigments. Said capsules protect the pigments from the external environment and prevent their discoloration.
While nearly colorless in the formulation, when applied to the skin, the capsules are readily broken, revealing their colored payload. According to the inventors, the resulting colors have excellent skin-coloring ability.
Patent application accessed on April 13, 2018.
