[podcast] The Secret Behind CeraVe's Success: A 360-degree Formula Focus

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Background image by master old at Adobe Stock; CeraVe logo by CeraVe

The market for dermocosmetic products was estimated at US $65.7 billion in 2023, according to Global Market Insights, and is projected for a significant 9.5% CAGR from 2024-2032. Per the source, an increasing prevalence of skin conditions is one factor driving this growth. Nada Baalbaki, Ph.D., global scientific director of CeraVe, might add that consumers' interest in skin health is another major driver. She explains, in this exclusive interview. 

See archived: Expert Opinions: Dermocosmetics and Compromised Skin

To feed this consumer hunger for information about skin health and conditions, CeraVe aims to "medu-tain" consumers while also working hand-in-hand with dermatologists to ensure products genuinely address consumer concerns. The brand's relatively simple packaging and dermatological focus have earned it significant market success and surging popularity. But at the core of its success is a 360-degree focus on the formula: looking at not only what's in it, but what's not

 In this interview, Baalbaki describes top skin concerns, formula design, industry trends and movements, and more. Watch now.

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