[poll results] Which of the Following Claims is the Most Challenging to Attain?

Jun 3rd, 2024

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Image by Irina Ukrainets at Adobe Stock

Marketing's project briefs may be an ever-moving target but the beauty industry never sleeps.

This made us wonder: Which of the following claims is the most challenging to attain? Preservative-free, biodegradable or clean?

46% of you said preservative-free, 27% of you said biodegradable and 27% of you said clean.

Check back on Tuesday for another 1-click poll!

Ayuredi®, a holistic approach to longevity

Ayuredi®, a holistic approach to longevity

Ayuredi® from Expanscience: A holistic solution for longevity by reducing wrinkles and sagging skin, while promoting a smoother complexion. Derived from Ayurvedic medicine, rich in polyphenols, and 100% natural, it acts as a true well-aging active.

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[poll results] Which Market Segment do you Most Enjoy Formulating Products for?

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[poll results] How Often do you Experiment with Innovative Textures or Sensorial Experiences in Your Formulations?

The principles adhere to prevention, atom economy, less hazardous chemical synthesis, designing safer chemicals, safer solvents and auxiliaries, design for energy efficiency, use of renewable feedstocks, reduce derivatives [sic], catalysis and more.

[poll results] How Much do you Adhere to Green Chemistry Principles in Your Formulation Processes?

The principles adhere to prevention, atom economy, less hazardous chemical synthesis, designing safer chemicals, safer solvents and auxiliaries, design for energy efficiency, use of renewable feedstocks, reduce derivatives [sic], catalysis and more.

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[poll results] How much Emphasis do you Place on the Biodegradability of Materials when Formulating new Products?

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[poll results] Which of the Following is the Most Difficult to Prove?

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[poll results] Which of the Following Issues is the Most Pressing for our Industry?

Microbial contamination, cyclic silicones ban or benzene contamination? Here's what you said.

Microplastic alternatives have surged in popularity, with many choices containing greater benefits the microplastics themselves.

[poll results] How Important is the Exclusion of Microplastics in Your Formulations?

Microplastic alternatives have surged in popularity, with many choices containing greater benefits the microplastics themselves.

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[poll results] How Much Emphasis do you Place on Upcycled Materials when Formulating New Products?

Clean beauty choices also don't stop after formulating. Knowing a product is ethically packaged in addition to being designed well can also be a decider for consumers.

[poll results] How Often do you Explore Innovative Packaging Options to Complement Your Formulations?

In last week's poll, we noted product trends like clean beauty don't stop with formulas: that packaging can play a role. We asked how often you consider packaging while formulating — here's how you responded.

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[poll results] To What Extent do You use Digital Tools or Simulations in the Formulation Development Process?