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Type: Podcast
Section: Testing > Animal Alternatives
CT_Misinformation_425
[podcast] The Ugly Truth About Cosmetic Marketing
Paraben-free—a marketing term that helped to propel consumer fear of ingredients such as preservatives and sulfates. Rob Ross-Fichtner, of Focal Point Research Inc., shared in an exclusive interview how this movement toward misinformation started, how groups perpetuating consumer mistrust responded and where the industry goes from here.
Aug 15th, 2017
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