On July 31, 2024, IFF announced that it aims to complete the renovation and expansion of its facilities, named Shanghai Creative Center, in Shanghai Hongqiao Airport Business Park in Shanghai, China. The site is said to be fully operational by the end of August 2024.
On July 31, 2024, IFF announced that it aims to complete the renovation and expansion of its facilities, named Shanghai Creative Center, in Shanghai Hongqiao Airport Business Park in Shanghai, China. The site is said to be fully operational by the end of August 2024.
The 16,000 square-meter site is said to be IFF’s largest in Asia. The project is designed to drive the development of innovative solutions across the IFF portfolio in China and the Greater Asia market, further strengthening its global leadership in fragrances, flavors, functional ingredients and bioscience-based portfolios.
The design of the facilities is said to include an open-office layout, a sensory science center, a Scent creative center, and state-of-the-art labs, as well as a culinary demo kitchen with an instant noodle pilot line.
The center also features an exclusive fine fragrance area and a 360° digital space, offering an immersive olfactory experience that bridges the physical and digital realms, setting the stage for live-streaming educational workshops.
“The Shanghai Creative Center will bring together capabilities across IFF, all in one location, enabling us to improve our delivery of end-to-end solutions for customers in Asia and around the world,” said Erik Fyrwald, IFF chief executive officer. “This was a natural next step following the opening of our Singapore Innovation Center in 2022 and reaffirms our dedication to advancing innovation in Asia.”
"IFF has a long track record of partnering with our customers to create successful solutions that meet their consumers’ needs," said Ana Paula Mendonça, IFF Scent president. "The Shanghai Creative Center will foster outstanding ideation, supporting the art of taste, biotech, and perfumery, for even more out-of-the-box innovation across our portfolio."
