Meaningful Beauty by Cindy Crawford has tapped Hydrosome’s ultra-fine bubble technology in the reformulation of the brand's Youth Activating Melon Serum.
The revamped formula pairs the suppliers' Hydrosome H2O technology with Meaningful Beauty’s proprietary Melon Leaf Stem Cell Technology to more effectively deliver active skin care ingredients to skin cells.
The result is visibly plumped, firmed, radiant and deeply hydrated skin, as well as increased elasticity and defense against environmental aggressors.
Hydrosome H2O: Tiny Bubbles, Big Impact
The ultra-fine bubbles are extremely small; per the company, 1 trillion Hydrosome H2O bubbles can fit into a single champagne bubble.
This ultra-fine sizing, paired with greater surface area versus bubbles in conventional water, reportedly makes the Hydrosome bubbles ideal for delivering ingredients to cells.
By pairing ingredients with Hydrosome H2O, beauty manufacturers can reportedly "do more with less, use fewer chemicals, reduce environmental impact, simplify ingredient lists and shorten supply chains," per the company.
In addition to enhanced performance, Hydrosome H2O is produced sustainably by applying a patented hydrodynamic cavitation process to ultra-pure water. This low-energy process requires no added chemicals or consumables, per Hydrosome.
Turning Water Into a Functional Beauty Ingredient
“We’re excited to introduce Hydrosome H2O as the latest technology innovation in our hero product,” says Laura Lum, co-president of Meaningful Beauty. “We’re the first in the beauty industry to supercharge our revolutionary serum with this breakthrough technology designed to deliver best-in-class ingredients deeper into the skin for better absorption."
“Water has traditionally been a passive ingredient in beauty products," says Hydrosome Labs president, Bob Jacobs. "With Hydrosome H2O, water is transformed into a functional ingredient and active delivery system that enhances the ability to deliver ingredients and formulas that provide beauty benefits from wrinkle reduction to increased firmness, elasticity, and hydration."
