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Section: Research > Consumers/Market

Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.

Beauty’s Augmented Reality Future

The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.

beautiful Indian woman applying eye makeup in mirror wearing green tank top

12 Trends in Beauty — e.l.f. Cosmetics, #ShiseidoUltimune, Tarte Creaseless Concealer w/59% Skin Care Kick ...

Each week, C&T uncovers trends in cosmetic-related searches and hashtags. Trending now: APSE Cosméticos curly hair care, e.l.f. Cosmetics, Tarte Creaselss Concealer plus skin care, Shiseido's Ultimune serum, pink matcha, perimenopause pills, and more.

Chafing claims are all the rage, from anti-chafing apparel brands like Shapermint and Baleaf to chafe-preventing whole-body deodorants from Dove and intimate deodorants from O Positive.

Body Care Takes on Chafing: What’s the Rub?

Anti-chafing claims are a perennial favorite for consumers; personal care brands have an opportunity to solve this nagging issue for their shoppers.

In 2024 so far, premium hair care, value-centric fragrances, body skin care, lip makeup and several other categories have propelled growth.

2024 US Beauty Sales Point to (Slower) Growth Through 2026: Circana

Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.

woman in yellow applying sunscreen to face with fingers head tipped down

Why Do-it-yourself Sunscreens are a 'Don't' — Consumer Drivers and Formulating Insights

DIY sunscreens are trending on social media but experts are urging consumers to leave formulating to the experts. Here, we explore consumer drivers and share insights from industry insiders Marc Pissavini, Ph.D., and Kelly Dobos on sunscreen complexities.

Interest in 'blush balm' has increased 80% in the past two years. This product can be described as a type of cream blush designed to 'melt into the skin.'

7 Trends in Beauty — Blush Balm, Glaminatrix Cosmetics, Aliona Lash Serum and More

Each week, C&T uncovers trends in searches/hashtags related to cosmetics. Emerging this week are: Aliona Cosmetics and lash serum, MAC Cosmetics Bogota, Sriroop Cosmetics, Glaminatrix Cosmetics, Blush Balm, #blackgirlmagic and #koreanskincare.

Interest in Korean sunscreen is up 194% in the past two years, popular thanks to their 'advanced formulations, lightweight textures and effective sun protection.'

6 Cosmetic Trends: Korean Sunscreens, Cosmax, Kylie Cosmetics x Crumbl, 'Waxy' Hair and More

Each week, C&T digs into rising trends in consumer web searches/hashtags related to cosmetics. Emerging now are: Kylie Cosmetics x Crumbl, M.A.C. Cosmetics, Makeup by Mario Plumping Serum, Korean sunscreen, summer nails and waxy hair. Read on for more.

TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.

The viral Prada Balm lip balm featured in Sabrina Carpenter’s 'Please Please Please' music video changes color based on the pH of user's lips and is infused with Bifidus and jojoba oil. *depiction only shown

7 Trends in Cosmetics: Simple Booie Beauty, Prada Bifidus Color-change Lip Balm, Ginseng Cleanser

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging now are: Booie Beauty, Makeup Forever brown lip liner, ginseng cleansing oil, crackle nail polish, Prada Beauty Bifidus lip balm and more. Read on.

To create its rankings, Cosmetify cross-referenced hair care brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

2024's Top Hair Care Brands, Products & Concerns

Cosmetify's methodology cross-referenced brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

Spate reported, 'Monolid eyeliner is experiencing an average of 2.5K monthly searches and a +88.4% growth in searches compared to last year.'

11 Trends in Beauty: Sea Moss, Monolid Eyeliner, Polite Society's Vegan/Talc-free Launches and More

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging now are: Seint makeup, 4th of July makeup, Polite Society makeup, monolid eyeliner, #stitchbraids, #chromenails and sea moss serum, among others.

This educational initiative was sponsored by Arcutis Biotherapeutics, Clinique, EltaMD, Johnson & Johnson and Procter & Gamble.

The Skin of Color Society Releases Educational Video Series on Dermatologic Conditions & Diseases Important to People of Color

Additional educational video content will be released later in 2024.

Woman brushing teeth with skin care eye patches.

Inspired by Skin Care, Oral Care Moves Beyond Hygiene

Thanks to skin care inspiration and holistic well-being philosophies, oral care has a bigger role to play in wellness.

Woman Hidden Plants Thoughtful Happy Adobe Stock 142377452

Editor's Note: Catching 'Green Fever'

This issue presents green/sustainable ideas and emphasizes the urgency of reducing negative environmental impacts. The industry has been catching "green fever" for a while now and every bit counts. Hopefully it adds up enough in time to make a difference.

“Ocean beauty trends, focusing on sustainably sourced marine ingredients, are also emerging. These changes signify a shift toward environmental responsibility.'

Expert Opinions on Responsible Beauty: Ocean Sourced, Fermented, Planet Positive, AI Enabled and Consciously Cultivated

“Toxin-free,” zero impact, fair trade, biodegradable, etc., are all facets of the responsible beauty movement. This month, we asked several industry experts to weigh in about the meaning of responsible beauty and its current and future market directions.

'I think clean beauty will always be a spectrum within all its definitions, so if properly regulated, consumers will be able to align their priorities and needs with brands that advocate for the same values.'

How Clean Beauty has Evolved — And Why We Should Define It

Clean beauty may reach US $15.3 billion by 2028 but brands targeting this segment could be gambling that their definition of "clean" aligns with consumers'. Marta Gonçalves, Ph.D., shares related insights from her 2023 M.G. DeNavarre prize-winning paper.

This U.S. regulatory update discusses upcoming MoCRA implementations and how to navigate them. It also covers PFAS and ingredient prohibitions, environmental claims, packaging issues, product claims/misbranding and extended producer responsibilities.

MoCRA, PFAS, Prohibited Ingredients, Conscientious Corporate Citizenship and More

This U.S. regulatory update discusses upcoming MoCRA implementations and how to navigate them. It also covers PFAS and ingredient prohibitions, environmental claims, packaging issues, product claims/misbranding and extended producer responsibilities.

Woman Rainforest Green Adobe Stock 89226842

Climate Change, Beauty’s Influence and a Sustainable Path Forward

This article describes drivers of climate change and how our industry can mitigate them. It also explores the impact of climate change on naturals, novel farming/biotech solutions and choices formulators can make to support sustainability.

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