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Type: Article

Section: Research > Consumers/Market

Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.

Beauty’s Augmented Reality Future

The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.

Chafing claims are all the rage, from anti-chafing apparel brands like Shapermint and Baleaf to chafe-preventing whole-body deodorants from Dove and intimate deodorants from O Positive.

Body Care Takes on Chafing: What’s the Rub?

Anti-chafing claims are a perennial favorite for consumers; personal care brands have an opportunity to solve this nagging issue for their shoppers.

Spate reported, 'Monolid eyeliner is experiencing an average of 2.5K monthly searches and a +88.4% growth in searches compared to last year.'

11 Trends in Beauty: Sea Moss, Monolid Eyeliner, Polite Society's Vegan/Talc-free Launches and More

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging now are: Seint makeup, 4th of July makeup, Polite Society makeup, monolid eyeliner, #stitchbraids, #chromenails and sea moss serum, among others.

Woman brushing teeth with skin care eye patches.

Inspired by Skin Care, Oral Care Moves Beyond Hygiene

Thanks to skin care inspiration and holistic well-being philosophies, oral care has a bigger role to play in wellness.

Woman Hidden Plants Thoughtful Happy Adobe Stock 142377452

Editor's Note: Catching 'Green Fever'

This issue presents green/sustainable ideas and emphasizes the urgency of reducing negative environmental impacts. The industry has been catching "green fever" for a while now and every bit counts. Hopefully it adds up enough in time to make a difference.

“Ocean beauty trends, focusing on sustainably sourced marine ingredients, are also emerging. These changes signify a shift toward environmental responsibility.'

Expert Opinions on Responsible Beauty: Ocean Sourced, Fermented, Planet Positive, AI Enabled and Consciously Cultivated

“Toxin-free,” zero impact, fair trade, biodegradable, etc., are all facets of the responsible beauty movement. This month, we asked several industry experts to weigh in about the meaning of responsible beauty and its current and future market directions.

'I think clean beauty will always be a spectrum within all its definitions, so if properly regulated, consumers will be able to align their priorities and needs with brands that advocate for the same values.'

How Clean Beauty has Evolved — And Why We Should Define It

Clean beauty may reach US $15.3 billion by 2028 but brands targeting this segment could be gambling that their definition of "clean" aligns with consumers'. Marta Gonçalves, Ph.D., shares related insights from her 2023 M.G. DeNavarre prize-winning paper.

This U.S. regulatory update discusses upcoming MoCRA implementations and how to navigate them. It also covers PFAS and ingredient prohibitions, environmental claims, packaging issues, product claims/misbranding and extended producer responsibilities.

MoCRA, PFAS, Prohibited Ingredients, Conscientious Corporate Citizenship and More

This U.S. regulatory update discusses upcoming MoCRA implementations and how to navigate them. It also covers PFAS and ingredient prohibitions, environmental claims, packaging issues, product claims/misbranding and extended producer responsibilities.

Woman Rainforest Green Adobe Stock 89226842

Climate Change, Beauty’s Influence and a Sustainable Path Forward

This article describes drivers of climate change and how our industry can mitigate them. It also explores the impact of climate change on naturals, novel farming/biotech solutions and choices formulators can make to support sustainability.

Normalize Men's Skin Care: Galderma's Tara Loftis Talks Humor, Self Care and Efficacy

"Men seek various key benefits from their skin care routines–just as women do–that can range from improving their overall appearance, maintaining their skin health or indulging in self-care."

Searches for 'mica cosmetics' (in Japanese) are up 1,450% in the past week, according to Google Trends, with a recent news report exposing child labor mica mining in Madagascar.

8 Trends in Beauty — Targeting Child Labor Mica Mining, Russian Beauty, HNB Powder, Torriden LMW HA Toner and More

Weekly, C&T digs into trending searches and hashtags related to cosmetics. Now trending: mica mining, child labor and taking action; discontinued cosmetics and the Russian beauty market; HNB Soft Focus Loose Powder; Torriden Dive-in LMW HA Toner; etc.

The adoption of clean beauty by lower-income shoppers is having a significant impact on the category.

Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy

Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.

The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.

What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?

A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.

10 Trends in Beauty — Maelys' Booty-lifting Mask, Panthenol Skin Care, Nose Bumps and More

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. This week, we have: Seven Kosmetyki, Queen cosmetics, Maelys body/booty lift, Jaclyn Hill, stain makeup, panthenol skin care, saggy skin, nose bumps and more.

Per Google Trends, searches on 'talc-free makeup' are up 350% in the past seven days, which may be due to The Guardian's June 10, 2024, headline: 'Is there asbestos in your makeup? Why women with cancer are suing big beauty brands.'

7 Trends in Beauty — Talc-free Makeup/J&J Settles, Unsafe Products in Sri Lanka, Hair Bonding, Peptides and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: talc-free makeup and J&J's settlement, unsafe products in Sri Lanka, hair bonding, Argireline hexapeptide products and more.

Here, Dove and P&G experts help us explain why hair bonding is hot and explore the three main types of bonding agents.

Dove and P&G Experts on the Hair Bonding Buzz—Plus 3 Main Types

The hair bond builder or "multiplier" market is expected to expand at a CAGR of 7.80% from 2021 to 2028. Here, Dove and P&G experts help us explain why and explore the three main types of bonding agents.

#simplifiedbeauty posts are not what one with a scientific lens on the cosmetic industry would expect. TikTok posts surrounding the hashtag describe not simplified cosmetics, but simplifying the beauty routine by cutting out unecessary products

Is 'Simplified Beauty' 2025's 'Clean Beauty' Trend?

#Simplifiedbeauty posts are not what one with a scientific lens on the cosmetic industry would expect. TikTok posts surrounding the hashtag describe not simplified cosmetics, but simplifying the beauty routine by cutting out unnecessary products.

Searches on 'd'Alba Skin Care' rose 950% in the past week, per Google Trends. The main ingredient touted across the line is white truffle extract sourced in Piedmont, Italy. *depiction only; not actual product

12 Trends in Beauty: White Truffle K-Beauty, Ginseng Toner, #DroopyEyesMakeup and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: white truffle K-beauty, waterless skin care, pride makeup, ginseng toner, anti-frizz hair care, droopy eyes and more.

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