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Section: Testing > Sensory
Efficacy
Kao Raises Shield Against Dust and Pollen in Hair
Kao Corp. presented new findings on the adhesion and negative effects of dust and pollen in hair. From this, researchers designed a shampoo and conditioning system to suppress this adhesion based on an oil-absorbing polymer.
Skin Care
SGS Measures Diaper Softness—Could it Work for Hair?
SGS's laboratory in France is the first to measure the softness of disposable hygiene products using specialized equipment that reproduces the perception of human touch. Could a similar approach work for hair?
Methods/Tools
Conditioned Response: Fragrance's Cross-modal Effect on Sensory Perception in Hair Care*
This study compared the impact of two fragrance types on the tactile perception of dry, bleached hair treated with a base or enhanced leave-on conditioner. Sensory tests showed a fruity fragrance was most successful at imparting the perception of conditioned hair.
Sensory
[podcast] Synesthesia Unlocks Experience Design for Consumer Products
"There’s sort of an emerging science here that’s exciting and experiential: we’re moving into a space of experience design that goes beyond a product," says Charles Spence, Ph.D. Learn more from this free podcast series, sponsored by Berjé.
Sensory
[podcast] Layering Experiences to Create Product Complexity
"[One] area where there’s quite a bit of interest ... is around the notion of complexity. ...In this idea of complexity, [we've done] work in sort of pairing, sequencing and combining." Learn more about this concept from Charles Spence, Ph.D., in this free podcast, sponsored by Berjé.
Methods/Tools
Fluid Beauty: Biometric Measures to Innovate 'Genderless' Cosmetics
According to Mintel, the share of global fragrance launches taken by unisex products grew from 9.5% in 2015 to 11.9% in 2016 as brands respond to a new 'genderless' demand. Described here is a biometric approach to create a genderless perfume and a new methodology for its evaluation.
Methods/Tools
[podcast] The Sound and Scent of Efficacy
"While the consumer will think of ... feeling the softness of hair or smoothness of skin, our research has shown that none of our experiences is just unisensory. ...If we know that perception is multisensory, we start thinking about the role [of other senses]." Learn more from Charles Spence, Ph.D., in this seven-part podcast series, sponsored by Berjé.
Hair Care
Silicone Stand-in: Lauryl/Myristyl Polyricinoleate Naturally Improves Perceived Hair Hydration
This article is focused on a nonionic, nature-friendly hair care ingredient: lauryl/myristyl polyricinoleate. Designed to impart a sense of hydration to hair, the material is shown to ease combing and provide a smooth after-feel in a manner surpassing benchmarks.
Sensory
[podcast] Missed Cues Present Future Sensory Potential
"As marketers think about stimulating more senses in a way they weren’t before, they are still missing one thing: how the senses connect," explains Charles Spence, Ph.D. Learn additional insights from this free podcast, sponsored by Berjé.
Sensory
Using Texture Analysis to Benchmark Cosmetic Quality
The present article describes in detail how spreadability testing is performed using a texture analyzer. This ensures products meet their benchmarks, improving the chances of user acceptability.
Consumers/Market
[podcast] Digitized Products Augment Sensory Reality
"Digital devices can interact with and be personalized for consumers," says Charles Spence, Ph.D. "There are many brands working in this space. It’s mostly been in the drinks/spirits area to start, but is crossing into ice cream, fruit juices and teas. One thinks there has to be a scope to this, as well, in cosmetics and pharmaceuticals." Learn more from our seven-part podcast, sponsored by Berjé.
Consumers/Market
Editor's Note: Captivating Consumers
Experiential marketing is projected to grow to $743 billion by the year 2020. Aligning with this tactic, our Nov/Dec issue is dedicated to the art of crafting sensory cues and benefits into personal care formulations.
Sensory
[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Tech Transfer
[podcast] Taste the Crunch: How Products Engage Consumer Senses
Crunching sounds can make food taste better. Heavier lipstick tubes impress a sense of luxury. How might product developers benefit from these signals? Find out in this podcast series.
Event Coverage
Skin Care Gets Emotional at IFSCC
Researchers looked at skin care from a new perspective—a psychological one—during IFSCC 2018 in Munich.
Companies
AB Silicones Triples its QA Capacity
Upping its game for the growing silicones market, AB Specialty Silicones tripled its quality assurance capabilities.
Tech Transfer
What Food Science Can Lend to Skin Care
What insights can personal care leverage from the foods industry? This article explores food trends, sensory language and metrics that translate across these categories.
Efficacy
Words from Wiechers: The Power of Suggestion
In this edition of our Words from Wiechers series, the late author explains the power of belief in product efficacy—and why products should be evaluated based on the perceived value they deliver to consumers.
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