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76 Results
Type: Article
Section: Testing > Sensory
Efficacy
Isomalto-oligosaccharides Naturally Balance ‘Stiffness’ with Flexibility for Hair Styling Benefits
This article describes enzymatically controlled naturally derived isomalto-oligosaccharides. It demonstrates how they balance stiffness and flexibility to maintain hair styles, as well as reduce the need for synthetic setting polymers.
Consumers/Market
AI-powered, Personal Multisensory Experiences to Lead Future Beauty
There's a bigger picture behind product sensory experiences encompassing sustainability, personalization, inclusivity and multisensory input — potentially powered by AI. These are revealed by industry experts and Future Market Insights, described here.
Rheology/Thickener
How Natural Butylene Glycol Advances Market and Rheology Dynamics
Demand for sustainable ingredients in cosmetics and personal care is well-known. Here, a sustainable natural butylene glycol is described to advance this trend and its effects on viscosity and elasticity are assessed in five test formulas.
Magazine
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
Sensory
Wellness by Design: Positive Comparison Patterns to Engage Latin American Consumers Through Fragrance
A well-crafted fragrance that aligns with sociocultural values can inspire positive emotions in consumers. To achieve this, Positive Comparison Patterns (PCPs) in neuroscience are introduced here and used to elicit positive scent experiences in Latin American women.
Testing
Soothing Moves:
Cannabis Sativa
Cell Culture Alleviates Inflammation
The field cultivation of hemp is tasked by today’s large-scale demand. Here, a
Cannabis sativa
cell culture extract is proposed as a sustainable alternative. After initial characterization, the extract was tested as described here for efficacy against inflammatory markers for skin-soothing activities.
Sensory
Testing Tactics in Skin: Keratinocytes as Sensory Nociceptors
Humans value senses of touch and warmth while enjoying their surroundings but pain and itch are also part of this experience. The present column explores Transient Receptor Proteins (TRPs), how they sense pain and itch, and their potential application in skin care and anti-aging products.
Literature/Data
Comparatively Speaking: Crossmodal vs. Lineal Perception
Lineal perception relates to a direct line between a stimuli and a single sensory interpretation. Crossmodal perception refers to responses and interpretations of various senses to a stimulus, offering product developers opportunities to create novel consumer experiences.
Methods/Tools
Conditioned Response: Fragrance's Cross-modal Effect on Sensory Perception in Hair Care*
This study compared the impact of two fragrance types on the tactile perception of dry, bleached hair treated with a base or enhanced leave-on conditioner. Sensory tests showed a fruity fragrance was most successful at imparting the perception of conditioned hair.
Methods/Tools
Fluid Beauty: Biometric Measures to Innovate 'Genderless' Cosmetics
According to Mintel, the share of global fragrance launches taken by unisex products grew from 9.5% in 2015 to 11.9% in 2016 as brands respond to a new 'genderless' demand. Described here is a biometric approach to create a genderless perfume and a new methodology for its evaluation.
Hair Care
Silicone Stand-in: Lauryl/Myristyl Polyricinoleate Naturally Improves Perceived Hair Hydration
This article is focused on a nonionic, nature-friendly hair care ingredient: lauryl/myristyl polyricinoleate. Designed to impart a sense of hydration to hair, the material is shown to ease combing and provide a smooth after-feel in a manner surpassing benchmarks.
Sensory
Using Texture Analysis to Benchmark Cosmetic Quality
The present article describes in detail how spreadability testing is performed using a texture analyzer. This ensures products meet their benchmarks, improving the chances of user acceptability.
Consumers/Market
Editor's Note: Captivating Consumers
Experiential marketing is projected to grow to $743 billion by the year 2020. Aligning with this tactic, our Nov/Dec issue is dedicated to the art of crafting sensory cues and benefits into personal care formulations.
Tech Transfer
What Food Science Can Lend to Skin Care
What insights can personal care leverage from the foods industry? This article explores food trends, sensory language and metrics that translate across these categories.
Efficacy
Words from Wiechers: The Power of Suggestion
In this edition of our Words from Wiechers series, the late author explains the power of belief in product efficacy—and why products should be evaluated based on the perceived value they deliver to consumers.
Literature/Data
Binding Force: Natural Oxidized Keratin Internalizes Hair Repair
Bond multipliers have been developed to protect and repair hair. One in particular is a novel natural keratin alternative. Here, it is shown to retain fiber flexibility and protect and repair hair by binding intermediate filament proteins within the fiber.
Tech/Equipment/Services
Stroke of Genius: Successive Combing Force Yields Realistic Conditioning Results
Combing tests are widely used to characterize the conditioning performance of products at one snapshot in time. A successive combing force device was designed to more realistically simulate the entire shampooing and conditioning process. Here, the authors put it to the test.
Efficacy
Body Talk: Defining Volume, A Technical Dissertation on Hair Body and Volume
Consumer definitions of hair
volume
and
body
differ from their scientific counterparts, while both remain vague. This column discusses challenges concerning the study of hair volume and body, including the influences of hair coloring and styling.
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