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Section: Formulas/Products > Formulating Basics

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Cosmetics & Toiletries Unveils Beauty Themes for 2025

From skin and hair health, to holistic protection, mind-body beauty and integrated sensory experiences, 2025's media agenda will equip cosmetic chemists and beauty innovators to develop advanced products that compete in a dynamic, competitive marketplace.

woman in yellow applying sunscreen to face with fingers head tipped down

Why Do-it-yourself Sunscreens are a 'Don't' — Consumer Drivers and Formulating Insights

DIY sunscreens are trending on social media but experts are urging consumers to leave formulating to the experts. Here, we explore consumer drivers and share insights from industry insiders Marc Pissavini, Ph.D., and Kelly Dobos on sunscreen complexities.

Mr Timid Blush Lipstick Formula Focus Sophim Adobe Stock 595560670

Formula Focus: Mr. Timid Blush and Lipstick

The Mr. Timid Blush and Lipstick is designed for multifunctional purposes and features Phytosqualan (10%), adding a care benefit to this color formula.

*Depiction only; not the actual formula

Formula Focus: Hydrating Lip Mask

Infused with nourishing ingredients, this lip mask is designed to provide deep hydration and repair for irresistibly soft and plump lips.

The discounted Early Bird rate of $325 ends in July. Submit now for the lower rate and update/amend entries through the Aug. 1 final deadline. www.AlleAwards.com

2025 C&T Allēs Early Bird Rate Ends July 1 — Submit Now, Save $200 and Amend Entry Through Aug. 1

The discounted Early Bird rate ($325) ends on July 1 for the 2025 C&T Allē Awards. Submit now at the lower rate and update/amend entries through the Aug. 1 final deadline.

Sheet Mask Lucas Meyer By Clariant Adobe Stock 392545894

Formula Focus: Minimalist Brightening Sheet Mask

This minimalist, seven-ingredient serum is designed with an ideal texture to soak a sheet mask and features active ingredients for a skin-brightening action.

In this May 2001 Formulators Forum column, Ken Klein, formerly of Cosmetech Labs, acknowledges (even back then) being bombarded by marketing claims for the latest and greatest, making him skeptical of new products. Here, he proposes a course of action.

Evaluating Claim Substantiation Data: Separating Marketing Hype from Reality

Taken from our May 2001 archives, this Formulators Forum by Ken Klein acknowledges (even back then) being bombarded by marketing claims for the latest and greatest, making him skeptical of new products. Here, he proposes a course of action.

Article Download: Ingredient Profile - Glycerin

Download the complete article. (Note: Not for distribution).

Naturally Curly Soft Hair Inolex Feature Formula Adobe Stock 533226545

Formula Focus: Natural Hydrating Conditioner

This 100% natural rinse-off formulation not only conditions and strengthens all hair types, but also is designed to support the health of the planet.

U Cinn Digital Roundtable June 2024 External Forces Affecting Formulating

[digital roundtable] Forces Influencing Cosmetic Formulating: Social Media, Regulations and Technical Constraints

In this Digital Roundtable, Prof. K.P. Ananth, Ph.D., and up-and-comers from the U. of Cincinnati discuss social media, regulations and technical constraints and how these forces impact formulating. They also predict future forces. Register to watch.

Kiss Lips Shiny Gloss Color Adobe Stock 502713027

Formula Focus: Mrs. Kiss Natural Tinted Lip Oil

Mrs. Kiss is an example of how a tinted lip oil can be formulated following the “all natural” trend. It features phytosqualan and plum oil, both upcycled from the food industry.

Clr Mind Relaxing Serim Annonasense May 2024 Formula Focus Adobe Stock 559976910

Formula Focus: Ease Your Mind Serum

This serum features a neurocosmetic that acts on the skin’s immune system to reduce TRPV1-induced and other inflammatory processes, improving the skin through the skin-brain-endocrine feedback loop.

This article describes the various components of two basic hair product types – shampoo and conditioner – formulated to meet the needs of today’s consumers.

Formulating Forum: Modern Hair Cleansing and Conditioning

This article describes the components to create two basic hair product types, shampoo and conditioner, for modern needs. Specific considerations include scalp and barrier health, greener ingredients and hair shine; hair biology is also briefly reviewed.

Ct2406 Bailey Hero Image Man Washing Hair Adobe Stock 392633010

Silicones, Surfactants and Alternatives for Hair Conditioning and Mild Cleansing

This article discusses surfactants, silicones and alternatives for hair cleansing and care. It starts with a primer, considers traditional and modern ingredients, then looks to the future of these categories with specific examples from the industry.

Man Using Clear Stick Deodorant Nouryon Formula Focus Adobe Stock 479578624

Formula Focus: Slick Stick Deodorant

This deodorant stick features ingredients for long-term moisturization and a silky skin feel.

Overnight Skin Cream Rejuve Nad Mibelle Biochemistry Formula Focus Adobe Stock 288388275

Formula Focus: Rejuvenating Overnight Mask

This formula features a glossy, rich texture that is easy to spread on the skin. Fast-absorbing, it will leave skin moisturized and soft, and rejuvenated the next day.

Eye Cream Formula Focus Bouncy Eye Cream Adobe Stock 180226483

Formula Focus: Bouncy Eye Cream

The bouncy moisturizing texture of this formula is designed to impart immediate skin comfort while reducing dark circles and puffiness over time.

Incos Global 2024 Thumbnail

9 Top Trends + 30 Beauty Insights from in-cosmetics Global 2024

Nearly 200 new launches were on display at in-cosmetics Global, held April 16-18, 2024, in Paris. Here, we've captured some of the top trends we spotted — but this is merely a sampling.

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