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Type: Article

Section: Formulas/Products > Formulating Basics

*Depiction only; not the actual formula

Formula Focus: Hydrating Lip Mask

Infused with nourishing ingredients, this lip mask is designed to provide deep hydration and repair for irresistibly soft and plump lips.

Sheet Mask Lucas Meyer By Clariant Adobe Stock 392545894

Formula Focus: Minimalist Brightening Sheet Mask

This minimalist, seven-ingredient serum is designed with an ideal texture to soak a sheet mask and features active ingredients for a skin-brightening action.

In this May 2001 Formulators Forum column, Ken Klein, formerly of Cosmetech Labs, acknowledges (even back then) being bombarded by marketing claims for the latest and greatest, making him skeptical of new products. Here, he proposes a course of action.

Evaluating Claim Substantiation Data: Separating Marketing Hype from Reality

Taken from our May 2001 archives, this Formulators Forum by Ken Klein acknowledges (even back then) being bombarded by marketing claims for the latest and greatest, making him skeptical of new products. Here, he proposes a course of action.

Naturally Curly Soft Hair Inolex Feature Formula Adobe Stock 533226545

Formula Focus: Natural Hydrating Conditioner

This 100% natural rinse-off formulation not only conditions and strengthens all hair types, but also is designed to support the health of the planet.

Kiss Lips Shiny Gloss Color Adobe Stock 502713027

Formula Focus: Mrs. Kiss Natural Tinted Lip Oil

Mrs. Kiss is an example of how a tinted lip oil can be formulated following the “all natural” trend. It features phytosqualan and plum oil, both upcycled from the food industry.

Clr Mind Relaxing Serim Annonasense May 2024 Formula Focus Adobe Stock 559976910

Formula Focus: Ease Your Mind Serum

This serum features a neurocosmetic that acts on the skin’s immune system to reduce TRPV1-induced and other inflammatory processes, improving the skin through the skin-brain-endocrine feedback loop.

This article describes the various components of two basic hair product types – shampoo and conditioner – formulated to meet the needs of today’s consumers.

Formulating Forum: Modern Hair Cleansing and Conditioning

This article describes the components to create two basic hair product types, shampoo and conditioner, for modern needs. Specific considerations include scalp and barrier health, greener ingredients and hair shine; hair biology is also briefly reviewed.

Ct2406 Bailey Hero Image Man Washing Hair Adobe Stock 392633010

Silicones, Surfactants and Alternatives for Hair Conditioning and Mild Cleansing

This article discusses surfactants, silicones and alternatives for hair cleansing and care. It starts with a primer, considers traditional and modern ingredients, then looks to the future of these categories with specific examples from the industry.

Man Using Clear Stick Deodorant Nouryon Formula Focus Adobe Stock 479578624

Formula Focus: Slick Stick Deodorant

This deodorant stick features ingredients for long-term moisturization and a silky skin feel.

Overnight Skin Cream Rejuve Nad Mibelle Biochemistry Formula Focus Adobe Stock 288388275

Formula Focus: Rejuvenating Overnight Mask

This formula features a glossy, rich texture that is easy to spread on the skin. Fast-absorbing, it will leave skin moisturized and soft, and rejuvenated the next day.

Laneige Lip Sleeping Mask was designed as an overnight treatment to increase and provide long-lasting hydration to lips, leaving them feeling softer and healthier.

Read the Label: Laneige Lip Sleeping Mask

Laneige is a well-known Korean skin care brand that launched in the 1990s, perhaps known best for its Lip Sleeping Mask. The website boasts it is "the #1 lip treatment brand in the U.S." This column takes a closer look at the ingredients to see why.

Exposure to the elements and psychological stress, combined with the lowered levels of collagen, elastin, HA and moisture that occur naturally over time, demonstrate that skin aging is a multi-layered, multifaceted process. This reinforces the need for a combined approach for truly effective anti-aging results.

Layering Efficacies to Reverse Photoaging: A Multifunctional Serum Case Study

This case study explains how ingredients with different efficacies were chosen to build a multifunctional serum to reduce signs of photoaging. Antioxidant, skin defense, keratinocyte renewal, increased HA and moisture content, etc., tests are described.

Moisturization is a critical balance between the consumer’s perceived changes in skin and the clinical validation of those changes to ensure claims are substantiated and results match consumer expectations.

Maximizing Moisturization for Sustained Skin Health: The 4+2+1 Theory

This article explores the building blocks of skin and aspects that can be targeted to improve skin health. It also describes how to achieve these goals with key ingredients, serving as a primer or refresher of the basics behind a good moisturizer formula.

A bubblegum pink formula in the year of the Barbie movie is sure to catch the attention of consumers. *Depiction only; not the actual product

Read the Label: The Ordinary Soothing and Barrier Support Serum

This recent launch from The Ordinary is becoming popular due to its color, much like the brand's red exfoliating serum in the past. This barrier support serum is pink and especially appealing to consumer thanks to the new Barbie movie.

Ct2311 12 Chidley Zero Waste Hero Adobe Stock 307823261

Formulating Zero Waste Cosmetics

Zero waste cosmetics help to address environmental concerns by minimizing waste. This article will describe how brands like LUSH, Garnier, Ethique and Beauty Kitchen have embraced this approach. It also will explain how to formulate solid products.

What may seem different about this product compared with others on the market are the color offerings, particularly the green shade in this range. *Depiction only; not the actual product

Read the Label: MAC Cosmetics Squirt Plumping Gloss Stick

More than half the colors in this product range are sold out on the brand's site thanks to its virality on TikTok — but not for the reason you might think. Influencers are over-twisting and breaking the stick.

Compounding the damage from mechanical, thermal and chemical alterations of hair, environmental exposure from UV, humidity and pollution further degrades the weakened fiber.

Remediating Hair Damage Through Hair Care Formulation Architectures

This article explores technologies and formulations to remediate various types of hair damage. Examples include hair bonding technologies, sulfate-free shampoos, repair conditioners and leave-in treatments; in vitro efficacy tests also are described.

This article proposes the expansion of women’s intimate care with novel products, reflecting on similar trends in skin care. Further, it details potential biological targets during women's life stages and offers ingredient ideas and prototype formulas.

‘Skinification’ of Intimate Area Care and V Beauty

This article proposes the expansion of women’s intimate care with novel products, reflecting on similar trends in skin care. Further, it details potential biological targets during women's life stages and offers ingredient ideas and prototype formulas.

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